Voluntary contribution requires an effort by Long Bach residents especially in collective housing. Faced with this scenario, are they all ready to go back and forth, sometimes restrictively, several bags in hand?
Housing in multi-family buildings does not certainly remain in the majority but it does not cease to develop in California: housing in apartment buildings is one that is developing the most: it has grown by 8.8% per year since 2010. The number of apartments has more than doubled between 2000 and 2010: they now constitute almost a residence main out of four.
In total, of the 132,557 inhabitants of the study area, nearly 54,584 live today in vertical habitat compared to 15,972 in 1990. Therefore, put in place and succeed in selective collection in this type of habitat is a major issue of the modern waste management policy.
First, the recyclable waste from the municipality of Long Beach, which comes from recycling centers and yellow bins, are sorted and packaged for transport to the recycling and sorting centers.
But by the very structure of a building, the diversity of behavior and habits of residents, selective collection requires preparation and a rigorous implementation, supported by close communication. It is certainly possible to raise awareness among Californians, to teach them the gesture of sorting and make it less restrictive to them.
But, the data changes depending on whether live in individual or collective housing, and in terms of selective collection, housing
collective presents constraints. Also the survey conducted among 100 users on selective sorting at source in vertical housing, allows us to test some opinions on sorting behavior.
Long Beach needs better waste management service and recycling facilities, as well as more awareness about sustainability from residents. This is happening progressively and city officials are developing media campaign to herald the message to the population.
It follows that like the other municipalities in the region, the establishment of the door-to-door selective collection of paper and cardboard was carried out late on the city of Long Beach. Also, communication with residents constitutes a fundamental link in the implementation of selective sorting and it is mainly through the media and door to door with users, like interventions of sorting ambassadors, awareness letters, practical guides to sorting.
But this communication program which aims above all to convince inhabitants of the usefulness of the sorting gesture, to explain the instructions to them and to motivate them over time, took place timidly on the territory.
Indeed, no “strong” communication campaign has been launched, especially among the illiterate population. They basically got used to
from the media and from a simple black and white sheet slipped into the mailboxes of the inhabitants, and on which we explain the materials “that are throw away and not throw away.”
Moreover, this support looks like a flyer advertising and like a simple flyer, it risks ending up in the trash without having been read. Therefore, as in most other municipalities, it was necessary to hire “sorting ambassadors” or “mediators” to explain in person
the progress of selective collection.